Topic: cross-functional teams
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Salesforce Slackbot Evolves Into AI-Powered Agent
Salesforce has upgraded its Slack assistant into an AI-powered work agent, leveraging conversational data to automate tasks, answer queries, and draft content directly within Slack for Business+ and Enterprise+ customers. Powered by the Agentforce 360 platform, the assistant acts as a context-awa...
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Master Your 2026 GEO Strategy & Future-Proof Search
Generative Engine Optimization (GEO) is essential for future-proofing search strategies by focusing on where audiences search across multiple platforms, not just traditional keyword-based SEO. A successful GEO strategy requires understanding audience search behaviors and aligning content with cor...
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How Big Business Can Innovate by Hiring Startup Leaders
Large corporations are under pressure to innovate due to competition from agile startups and internal challenges like inertia and outdated systems. Major companies often fall behind because of slow decision-making and resistance to change, as seen in cases like IBM and Kodak. Recruiting leaders f...
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Agentic AI for SEO: A Leader's Playbook
The digital search landscape is evolving from keyword-based queries to conversational interactions, where AI systems understand user intent and provide direct solutions, making influence within AI as important as traditional search rankings. Agentic AI is reshaping brand discovery and evaluation ...
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5 Pillars to Overcome B2B AI Stalls and Achieve Scale
Many B2B companies struggle to implement AI despite enthusiasm, due to unclear use cases, an internal skills gap, and complex technology integration, leading to stalled projects. A systematic "AI Engine" model is proposed to overcome these barriers, shifting from isolated pilots to a centralized,...
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6 Tactics to Generate Real Business Value from AI
Organizations can achieve significant AI returns by aligning projects with clear business objectives rather than pursuing technology for its own sake, as demonstrated by Scotts Miracle-Gro's strategic approach. Successful AI implementation requires starting with manageable projects, fostering cro...
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Intuit's AI Playbook: Ditch Chatbots for Agentic AI
Intuit shifted from basic chatbots to agentic AI, focusing on proactive, workflow-embedded automation rather than just conversation, which required both technological and organizational transformation. The company restructured around a builder culture, high-velocity iteration, and an internal AI ...
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CMOs' Toughest Year: Key Challenges & Lessons
The past year has been highly challenging for CMOs due to shifting consumer behaviors, economic volatility, and rapid technological change, requiring quick adaptation to thrive. Consumer expectations have evolved, with digital adoption making personalized experiences essential, and platforms like...
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Pilot to Profit: How to Scale AI for Real ROI
Moving beyond AI pilots requires strategic execution, governance, and cultural transformation, as seen in companies like Walmart and JPMorgan Chase that treat AI as an enterprise-wide capability. The gap between AI hype and results stems from organizational hurdles, with successful companies alig...
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Overcome B2B Account-Based Marketing Challenges: A Step-by-Step Guide
Transitioning to account-based marketing (ABM) requires overcoming organizational, technological, and mindset challenges through a phased plan. Key barriers include misaligned sales and marketing teams, outdated legacy systems, and the difficulty of personalizing at scale. Success depends on alig...
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