Topic: cross-department collaboration
-
Pilots, Not RFPs, Are the Future of Martech Selection
Traditional RFPs are outdated for marketing technology and creative operations due to their slow, rigid nature and inability to keep pace with fast-evolving digital environments. The lengthy RFP process introduces operational and competitive risks by causing delays, prioritizing cost over capabil...
Read More » -
Top 10 Quotes from the September MarTech Conference
The MarTech Conference featured industry leaders discussing data and AI, with sessions now available on-demand and a follow-up event scheduled for November focusing on AI and intelligent agents. Experts highlighted critical organizational gaps, including the need for AI accountability, cross-depa...
Read More » -
SEO 2026: Your Survival Guide for the Future
Original content creation is the most effective SEO strategy, but scaling it is a major challenge due to the time required. SEO professionals are adopting varied approaches to AI integration, with a majority using hybrid methods to enhance human-created content while focusing on E-E-A-T principle...
Read More »
