Topic: creative strategy

  • Master the Next Platform Shift

    Master the Next Platform Shift

    Predicting AI's trajectory requires a first-principles approach due to its non-deterministic nature, challenging marketers to prepare for profound shifts in audience engagement. AI is transforming marketers' roles by automating repetitive tasks, allowing them to focus more on strategic and creati...

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  • 3 AI Marketing Trends That Will Dominate 2026

    3 AI Marketing Trends That Will Dominate 2026

    By 2026, AI is shifting from experimental pilots to fully integrated marketing programs, with 60% of teams actively piloting or scaling AI solutions and nearly three-quarters viewing it as critically important for their strategies. Hyper-personalization and generative AI are enabling brands to cr...

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