Topic: creative assets
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Why Your Search & Shopping Ads Stop Scaling
Google Ads is a demand capture channel that places ads in front of users already searching, meaning it cannot create new search volume or demand on its own. To achieve growth beyond existing search volume, marketers must invest in demand creation through channels like social media, PR, and conten...
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Google's Performance Max Now Offers A/B Testing (Beta)
Google has launched a beta A/B testing feature for Performance Max campaigns, allowing advertisers to directly compare different creative assets like images and headlines within automated campaigns. This tool addresses a key challenge by providing asset-level performance data, giving marketers gr...
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OpenAI's Disney Deal Brings Mickey Mouse & Marvel to Sora
OpenAI and Disney have partnered to integrate iconic characters and worlds from Disney, Marvel, Pixar, and Star Wars into OpenAI's AI models for generating videos and images. The collaboration enables users to create short social videos and images through simple prompts, using a vast library of a...
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Master AI-Powered Paid Media Budgets
Effective budget management requires strategic allocation across channels, with the total budget serving as the starting point; larger budgets allow for testing new channels, while smaller ones should avoid being spread too thin to ensure platform learning efficiency. Budget decisions must consid...
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Black Friday 2025: Maximize Your Holiday PPC Strategy
Start preparing your PPC strategy early for Black Friday 2025 to maximize returns and avoid high costs and competition. Analyze last year's campaign performance to identify strengths and weaknesses, using insights to shape new strategies and improve targeting. Build and organize campaigns in adva...
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Google Display Ads Now Offer Asset-Level Reporting
Google has introduced asset-level reporting for Display campaigns, providing detailed performance insights for individual creative components like images and headlines. This enhancement allows advertisers to compare assets, track updates, and make data-driven decisions to optimize their campaigns...
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Google & DeepMind Unveil Pomelli: AI Marketing Revolution
Pomelli is an AI tool from Google Labs and DeepMind, currently in public beta for English-speaking users in the US, Canada, Australia, and New Zealand, designed to help small and medium-sized businesses create cohesive marketing campaigns. The tool builds a "Business DNA" profile by analyzing a c...
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Your Ultimate Q4 Ecommerce Checklist for Holiday Sales Success
Thoroughly assess and optimize your website's performance and user interface to ensure a smooth shopping experience across all devices. Implement strategic marketing efforts, including email list building, early sale page publication, and clear communication of shipping deadlines to build custome...
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Prep Your Ad Campaigns for Black Friday Now
Review last year's performance thoroughly to identify successes, shortcomings, and changes in the advertising environment, using tools like attribution and auction insights reports. Build and prepare campaigns ahead of time with clear labeling and automated rules to ensure timely activation and c...
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Unlock Google Ads PMax: Audience Signals & Search Themes Explained
Performance Max campaigns are goal-based systems where Google's AI autonomously targets users likely to convert, rather than allowing manual audience or keyword selection. Audience signals and search themes serve as optional hints to guide the AI but are not strict targeting rules, as the system ...
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Maximize Your Performance Max Campaigns in 2026: Top Optimization Tips
Performance Max campaigns require a solid foundation with at least 30-50 monthly conversions and should complement, not replace, core Search campaigns. Success hinges on four pillars: budget control and segmentation, audience and keyword targeting, optimized creative assets and landing pages, and...
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Dynamic Landing Pages: Best Practices, Pitfalls & Testing Tips
Dynamic landing pages enhance PPC performance by personalizing content in real time, significantly boosting conversion rates when aligned with user intent. They excel in intent matching, CTA optimization, and quality score improvement but require specialized platforms and careful execution to avo...
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