Topic: creative assets
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Google & DeepMind Unveil Pomelli: AI Marketing Revolution
Pomelli is an AI tool from Google Labs and DeepMind, currently in public beta for English-speaking users in the US, Canada, Australia, and New Zealand, designed to help small and medium-sized businesses create cohesive marketing campaigns. The tool builds a "Business DNA" profile by analyzing a c...
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Your Ultimate Q4 Ecommerce Checklist for Holiday Sales Success
Thoroughly assess and optimize your website's performance and user interface to ensure a smooth shopping experience across all devices. Implement strategic marketing efforts, including email list building, early sale page publication, and clear communication of shipping deadlines to build custome...
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Prep Your Ad Campaigns for Black Friday Now
Review last year's performance thoroughly to identify successes, shortcomings, and changes in the advertising environment, using tools like attribution and auction insights reports. Build and prepare campaigns ahead of time with clear labeling and automated rules to ensure timely activation and c...
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Unlock Google Ads PMax: Audience Signals & Search Themes Explained
Performance Max campaigns are goal-based systems where Google's AI autonomously targets users likely to convert, rather than allowing manual audience or keyword selection. Audience signals and search themes serve as optional hints to guide the AI but are not strict targeting rules, as the system ...
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Maximize Your Performance Max Campaigns in 2026: Top Optimization Tips
Performance Max campaigns require a solid foundation with at least 30-50 monthly conversions and should complement, not replace, core Search campaigns. Success hinges on four pillars: budget control and segmentation, audience and keyword targeting, optimized creative assets and landing pages, and...
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Dynamic Landing Pages: Best Practices, Pitfalls & Testing Tips
Dynamic landing pages enhance PPC performance by personalizing content in real time, significantly boosting conversion rates when aligned with user intent. They excel in intent matching, CTA optimization, and quality score improvement but require specialized platforms and careful execution to avo...
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