Topic: cost per lead

Sort by: Relevance | Date
  • Master B2B Conversions with YouTube Ads
    October 22, 2025
    90%

    Master B2B Conversions with YouTube Ads

    YouTube is an underutilized platform for B2B lead generation, where its value lies in warming up prospects and improving performance across other marketing channels rather than direct conversions. Case studies show that YouTube campaigns significantly reduced cost-per-lead and improved conversion...

    Read More »
  • Facebook Ad Costs Surge 21% in 2025, Outpacing Google
    September 8, 2025
    90%

    Facebook Ad Costs Surge 21% in 2025, Outpacing Google

    Facebook advertising costs rose by 21% in 2025, averaging $27.66 per lead, yet remain more affordable than Google's average CPL of $70.11. Traffic campaigns saw improved performance with a higher click-through rate and lower cost per click, while lead generation campaigns experienced increased co...

    Read More »

Related Topics

Video Content (1) Campaign Optimization (1) AI Tools (1) conversion rates (1) Marketing Strategies (1) video campaigns (1) industry benchmarks (1) b2b marketing (1)