Topic: cmo role
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CMO vs. CGO: Why Choosing the Right Leader Drives Success
The traditional CMO role is being scrutinized for its limitations in driving measurable business outcomes, leading to the emergence of the Chief Growth Officer (CGO) role focused on scalable, attributable growth. CGOs are distinguished by competencies like data fluency, an experimentation mindset...
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In the AI Era, Trust Is Your Ultimate Competitive Edge
Generative AI is flooding digital spaces, making it hard to distinguish real from manufactured content, with over 80% of enterprise software expected to incorporate AI by 2026. Trust has become the key competitive advantage, as consumers feel frustrated by impersonal communications and value bran...
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