Topic: click reduction

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  • Why SEO and Paid Media Are a Power Duo in the AI Search Era
    September 3, 2025
    87%

    Why SEO and Paid Media Are a Power Duo in the AI Search Era

    AI Overviews are compressing search results and reducing click-through rates, requiring closer collaboration between SEO and paid media teams to maintain visibility. The lack of transparency in Google Ads performance tracking for AI Overview placements makes it difficult to optimize bids and asse...

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  • AI Mode's SEO Impact: 10 Studies Reveal the Truth
    October 22, 2025
    70%

    AI Mode's SEO Impact: 10 Studies Reveal the Truth

    AI Mode significantly reduces external website clicks, with studies showing 77.6% to 94% of sessions resulting in no clicks, as users often find answers directly within the AI-generated responses. User adoption of AI Mode remains low, with only 2-5% of users choosing it in studies, and over half ...

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Related Topics

ai overviews (2) brand visibility (1) ai mode (1) user behavior (1) quality score (1) content optimization (1) budget reallocation (1) search intent (1)