Topic: channel performance
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Google Performance Max Reporting Now Available for MCCs
Google Ads has introduced a new MCC-level Channel Performance report, providing a consolidated view of Performance Max campaign results across all managed accounts for the first time. This centralized dashboard allows agencies to analyze budget allocation and outcomes across channels like Search ...
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Google PMax Now Tracks Search Partner Performance
Google Ads has introduced new, dedicated reporting for Search Partners within Performance Max campaigns, revealing previously hidden performance data and spend allocation. This transparency allows advertisers to analyze the incremental value of Search Partners traffic, compare it to other channel...
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Track Campaign Types in Your Google Ads Reports
Google Ads has introduced a new Campaign Type attribute in the Channel Performance report, hinting at future expansion beyond Performance Max campaigns for unified data visibility. The update suggests Google is preparing to include other campaign types like Demand Gen and will provide API access ...
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Unlock Deeper Insights with Google Ads Performance Max Reporting
Google has enhanced Performance Max reporting with greater transparency, including asset segmentation by device, time, and networks, plus a new channel performance report for detailed insights. Advertisers should note that asset-level metrics can be inflated due to separate tracking and are appro...
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Google Ads Performance Max: New Asset & Channel Reporting
Google Ads is enhancing Performance Max campaigns with new asset and channel reporting features to offer advertisers deeper insights and greater control over budget optimization and ROI. Key updates include asset reporting segmentation by device, time, and network, plus channel performance report...
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How Impression-Based Ads Are Reshaping Search and CTV
Microsoft's launch of impression-based remarketing marks a shift from click-based models to more sophisticated frameworks that better reflect consumer ad engagement across channels. Marketers are adopting holistic methods like media mix modeling and lift tests to measure incrementality and accura...
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