Topic: career growth
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Avoid Blog Blunders & Ad Copy Chaos with Adrienne Shavers
Adrienne Shaver shared early career mistakes, like publishing a blog with the wrong client name, which taught her the importance of transparency and accountability in handling errors. She emphasized that efficiency should not compromise attention to detail, as seen when reusable ad copy led to id...
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Inderpaul Rai: How I Blew a Client's Annual Budget in One Week
A major budget overspend in Search Ads 360 due to an unchecked automation setting was transformed into a learning opportunity through client transparency and collaborative problem-solving, emphasizing that handling mistakes well can strengthen relationships. The incident highlighted the importanc...
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Andrea Cruz: Transforming Client Pressure into Business Growth
Effective leaders navigate high-pressure client conversations by asking clarifying questions to buy time and target root issues, which builds trust and ensures thoughtful responses. Cultivating a solutions-first culture and proactive communication are essential, as they foster psychological safet...
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