Topic: campaign structure
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Apple Ads 2026: Essential Guide for Marketers
Apple Ads has evolved into a crucial paid growth channel for iOS user acquisition, expanding beyond simple App Store search with more placements and strategic depth in a privacy-centric ecosystem. The platform leverages first-party App Store data to maintain high performance and conversion rates,...
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Destiny 2: Edge of Fate Review – Fresh Powers, Familiar Flaws
Destiny 2: The Edge of Fate introduces a fresh saga with ambitious storytelling but suffers from repetitive missions, uninspired level design, and disappointing new planetary settings. The expansion excels in narrative depth, featuring lore-rich characters like Lodi and ties to The Nine, thou...
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5 Google Ads Mistakes That Drain SMB Budgets
Google Ads requires a clear strategy with defined goals and conversion tracking to avoid wasting money and measure performance effectively. Proper account structure, including focused targeting and specific keywords, is essential to maximize campaign impact and prevent budget overspending. Aligni...
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Skate Early Access: Our Verdict on the Return
The new Skate is a free-to-play live-service game, not a direct sequel, with a heavily monetized and sanitized feel that departs from the series' roots. While the core skating mechanics and exceptional sound design remain rewarding, the game is an always-online experience plagued by server issues...
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Ayisha Yousef: Lessons Learned from Black Friday Fails
A misinterpreted directive to remove ad scheduling restrictions led to the complete shutdown of key campaigns during Black Friday, causing a significant advertising disruption. Ayisha took full accountability for the error, fostering psychological safety within her team and emphasizing transparen...
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