Topic: campaign scaling
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Google Ads Launches Centralized Experiment Center
Google Ads has launched a unified **Experiment Center**, combining A/B tests and Lift Studies into a single dashboard for managing performance tests on bidding, targeting, and creatives. The centralized hub simplifies workflows by consolidating setup and results, allowing advertisers to efficient...
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Google Ads API v22: Generative AI & Smarter Bidding
Google Ads API v22 introduces AI-driven enhancements, including generative AI for asset creation and smarter bidding tools, to simplify campaign management and boost performance. New features like the AssetGenerationService automate text and image asset production, while time-segmented diversity ...
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Launch AI-Powered Campaigns Instantly
The MarTech Conference on November 4, 2025, will feature a session on using AI to overcome creative bottlenecks in marketing, enabling faster campaign and content creation at scale. Modern AI tools are transforming creative development into a streamlined process that maintains brand integrity whi...
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Google Ads Simplifies Scripts: New Documentation Guide
Google Ads has launched a significantly improved documentation guide for its Ads scripts, making building, testing, and customizing automations far more accessible for advertisers and developers. The overhaul restructures the guide into a more logical, user-friendly format with intuitive organiza...
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