Topic: campaign management
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OpenAI Preps ChatGPT for Ad Integration
OpenAI is building an internal advertising infrastructure for ChatGPT, as indicated by a new job listing for a Growth Paid Marketing Platform Engineer to develop ad campaign management systems. The company plans to monetize its 700 million weekly free users by introducing ads as early as 2026, cr...
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OpenAI Preps ChatGPT for an Ad-Driven Future
OpenAI is hiring a Growth Paid Marketing Platform Engineer to build an internal ad platform, signaling a strategic move to introduce advertising into ChatGPT by 2026. The engineer will develop foundational systems like APIs and data pipelines to manage campaigns and integrate with external ad pla...
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Mastering AI & Human Control in Google Ads
Google Ads has shifted to an AI-driven platform, offering efficiency but requiring strategic oversight to align automation with true business goals. Effective automation depends on accurate measurement and training algorithms on meaningful outcomes, not just superficial metrics. Human strategy re...
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Reddit Launches 6-Second Video Ads to Boost Engagement
Reddit has launched a beta feature called 6-second Engaged Video Views, which aims to make video ads more effective and cost-efficient by focusing on meaningful audience engagement. Early results show significant improvements, including a 130% increase in view-through rates, a 71% rise in complet...
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Google Ads Integrates Web & App Campaigns with New Features
Google Ads is introducing new features to unify web and app advertising, simplifying workflows and improving performance measurement for marketers. Key updates include expanded Web to App Connect for YouTube, Hotel, and Demand Gen campaigns, plus unified conversions and combined performance overv...
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Google Shifts Google Ads API to Monthly Release Cycle
Google will introduce a monthly release cycle for the Google Ads API starting in 2026, providing more frequent updates and features for developers and advertisers. The new schedule includes three to four major releases annually, each supported for one year, along with minor updates to ensure smoo...
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Google Ads Introduces New Checkbox Filters for Campaigns
Google Ads has introduced multi-select checkbox filters, enabling advertisers to manage and compare multiple campaigns simultaneously for improved efficiency. This update eliminates the need to toggle between individual campaign pages, saving time on tasks like bulk edits, reporting, and performa...
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