Topic: campaign experiments
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Google Ads Launches Centralized Experiment Center
Google Ads has launched a unified **Experiment Center**, combining A/B tests and Lift Studies into a single dashboard for managing performance tests on bidding, targeting, and creatives. The centralized hub simplifies workflows by consolidating setup and results, allowing advertisers to efficient...
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Google's Performance Max Now Offers A/B Testing (Beta)
Google has launched a beta A/B testing feature for Performance Max campaigns, allowing advertisers to directly compare different creative assets like images and headlines within automated campaigns. This tool addresses a key challenge by providing asset-level performance data, giving marketers gr...
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AI Max Case Studies: New Analysis Reveals Key Insights
AI Max for Search campaigns combines Performance Max with traditional search campaigns to find new audiences, launched globally in late May and expected to be fully available by early Q3 2025. It operates alongside existing keywords to discover overlooked search terms, generate relevant ad conten...
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