Topic: campaign efficiency

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  • Microsoft Ads Introduces Detailed Asset-Level Review Features
    June 30, 2025
    80%

    Microsoft Ads Introduces Detailed Asset-Level Review Features

    Microsoft Ads now evaluates ad components (headlines, descriptions, images) independently, allowing campaigns to run smoothly while addressing minor violations instead of being fully rejected. The update ensures campaigns stay active if they meet minimum approved assets, with only non-compliant e...

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  • Google Ads Tests View-Through Conversion Optimization for Demand Gen
    October 14, 2025
    70%

    Google Ads Tests View-Through Conversion Optimization for Demand Gen

    Google Ads is testing a new optimization tool for Demand Gen campaigns that incorporates view-through conversions into bidding strategies, improving performance for ads that influence behavior without clicks. The feature currently supports YouTube placements for image and video ads, with plans to...

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  • Google Analytics Now Imports Meta & TikTok Ad Costs
    October 12, 2025
    50%

    Google Analytics Now Imports Meta & TikTok Ad Costs

    Google Analytics now automatically imports ad cost data from Meta and TikTok, streamlining cross-channel performance tracking and eliminating manual data consolidation barriers. The integration provides a unified view of ad spend and ROI, enabling direct campaign efficiency comparisons and inform...

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Related Topics

beta testing (83) feature rollout (49) google ads (45) platform competition (16) data silos (15) platform comparison (14) demand gen (8) real-time visibility (8)