Topic: business agent

  • Google Unveils AI Checkout & Business Agent Protocol

    Google Unveils AI Checkout & Business Agent Protocol

    Google is launching a new "agentic commerce" system, featuring a Universal Commerce Protocol for in-search checkout and AI Business Agents that act as virtual sales associates for brands. These features allow consumers to research, compare, and complete purchases entirely within Google's ecosyste...

    Read More »
  • Google's Universal Commerce Protocol: The SEO Game-Changer

    Google's Universal Commerce Protocol: The SEO Game-Changer

    Google's Universal Commerce Protocol (UCP) transforms search into a direct transaction layer, enabling AI to discover, compare, and finalize purchases entirely within its own interfaces like Gemini. This shift to "agentic commerce" means competition now occurs in the AI's recommendation layer, wh...

    Read More »