Topic: universal commerce protocol
-
Shopify Aims to Integrate Commerce Into Every AI Chat
Shopify has launched the Universal Commerce Protocol (UCP), an open standard developed with Google, enabling AI assistants to connect directly with merchants for sales across platforms like Google AI, Gemini, and ChatGPT, eliminating the need for separate integrations. The protocol standardizes t...
Read More » -
Google's New Protocol Powers AI Shopping Agents
Google has introduced the Universal Commerce Protocol (UCP), an open standard to streamline AI shopping assistants across the entire retail experience, from discovery to checkout, by eliminating cumbersome integrations. A key application is a new, frictionless checkout within Google's AI interfac...
Read More » -
Google Adds Shopping to Gemini and AI Search
Google is launching an AI-powered commerce initiative, introducing a new open-source **Universal Commerce Protocol (UCP)** with major retail partners to streamline product discovery and purchasing. A key feature is a direct checkout within Google Search and Gemini, allowing users to complete purc...
Read More » -
Google's UCP Checkout: New Retailer Tradeoffs Explained
Google's new Universal Commerce Protocol (UCP) allows direct checkout in its AI search results, offering retailers a chance to capture high-intent customers but at the potential cost of brand experience and customer data control. The system creates a dynamic similar to selling on Amazon, where re...
Read More » -
Google Unveils AI Checkout & Business Agent Protocol
Google is launching a new "agentic commerce" system, featuring a Universal Commerce Protocol for in-search checkout and AI Business Agents that act as virtual sales associates for brands. These features allow consumers to research, compare, and complete purchases entirely within Google's ecosyste...
Read More »