Topic: brand rebadging

SanDisk Rebrands WD SSDs as New 'Optimus' Drives

Western Digital is rebranding its consumer SSDs under the SanDisk name, phasing out WD Blue and WD Black lines in favor of a new SanDisk Optimus family of NVMe drives. The rebranding reverses the SanDisk acquisition, with models like the Optimus 5100 and Optimus GX series directly replacing their...