Topic: brand case studies
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Unlock Exclusive Loyalty Secrets at SAP Emarsys Masterclass
Traditional loyalty programs are losing effectiveness as customers increasingly switch brands despite personalized offers and rewards. The SAP Emarsys Festival Loyalty Masterclass on September 24 will feature case studies from brands like Wella, Bioré, and PepsiCo sharing strategies for building ...
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Billions Shift to Social-First Marketing: The New Strategy
Major corporations are shifting significant marketing budgets toward social-first strategies, reflecting a broader trend as consumer behavior increasingly centers on social media for brand discovery and interaction. This pivot is driven by the need to align with where consumers spend their time, ...
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