Topic: personalization tactics
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Why Your Email Marketing Isn't Working (And How to Fix It)
B2B email marketing often underperforms due to inadequate strategy, insufficient investment, and a lack of integration with other channels like LinkedIn. Success requires a multifaceted approach including automation, segmentation, personalization, and focusing on meaningful metrics like qualified...
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Unlock Exclusive Loyalty Secrets at SAP Emarsys Masterclass
Traditional loyalty programs are losing effectiveness as customers increasingly switch brands despite personalized offers and rewards. The SAP Emarsys Festival Loyalty Masterclass on September 24 will feature case studies from brands like Wella, Bioré, and PepsiCo sharing strategies for building ...
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