Topic: bid strategies

September 23, 2025

Google Adds Seasonal Bid Controls for App Campaigns

Google has launched a beta feature for App Campaigns that introduces seasonal bid controls to help advertisers manage campaigns during short, high-impact events like sales or product launches. This tool allows proactive bid increases to address predictable conversion rate swings, ensuring better ...

Google Ads Launches Suggested Plans in Performance Planner

Google Ads has launched Suggested Plans in Performance Planner, providing pre-built frameworks to forecast ROI and recommend effective strategies with minimal manual effort. The feature generates tailored forecasts for specific goals by analyzing existing campaign data, organizing recommendations...

Maximize Google Ads ROI with Smart Auditing in a Data-Scarce Era

Smart auditing is crucial for maximizing ROI in Google Ads, especially to uncover hidden search terms and focus on areas where advertisers still have control. Review search terms for user intent and ad relevance, utilize device and geography targeting for efficiency, and carefully manage auto-app...