Topic: behavioral segmentation
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Behavioral Segmentation: The Key to True Personalization
Companies often rely on demographic data for targeting, but this overlooks behavioral factors that truly drive customer decisions and build lasting relationships. Behavioral segmentation, which groups audiences by shared motivations and actions, outperforms demographics by revealing why customers...
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Master Email Segmentation for Better Targeting
Automated email segmentation uses real-time data to create dynamic contact groups, eliminating manual list maintenance and ensuring highly relevant messaging. It relies on clean, unified data—including contact attributes, engagement signals, and transaction history—to build reliable segments that...
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