Topic: bayesian statistics
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Top MMM Tools Compared: Meridian vs. Robyn vs. Orbit vs. Prophet
The marketing mix modeling landscape now includes powerful open-source tools like Google's Meridian and Meta's Robyn, which are comprehensive, production-ready systems that automate complex analysis to directly output budget recommendations. Robyn is noted for its accessibility, using automation ...
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Google's $5,000 Secret: Measuring Incrementality with Bayesian Testing
Google has made reliable lift measurement more accessible by enabling incrementality tests with budgets as low as $5,000, using Bayesian statistics to provide actionable insights beyond traditional constraints. Unlike frequentist A/B testing that often yields inconclusive results with limited dat...
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