Topic: implementation complexity
-
Top MMM Tools Compared: Meridian vs. Robyn vs. Orbit vs. Prophet
The marketing mix modeling landscape now includes powerful open-source tools like Google's Meridian and Meta's Robyn, which are comprehensive, production-ready systems that automate complex analysis to directly output budget recommendations. Robyn is noted for its accessibility, using automation ...
Read More » -
AI at Work: The Hidden Divide Between Employees and Employers
AI adoption in the workplace is growing but uneven, with 45% of U.S. workers using it for tasks, yet a significant communication gap exists as many employees are unaware of their company's official AI stance. Organizations face a challenge in balancing employee-driven AI experimentation with nece...
Read More » -
Server-Side Tracking's Privacy-First Comeback
Marketers are increasingly adopting server-side tracking to improve data accuracy, ensure privacy compliance, and enhance website performance by processing data through their own servers before sending it to analytics platforms. Server-side tracking addresses limitations of traditional browser-ba...
Read More »