Topic: b2b saas

  • Amplify Your ABM Strategy with CTV Advertising

    Amplify Your ABM Strategy with CTV Advertising

    Integrating Connected TV (CTV) advertising with Account-Based Marketing (ABM) allows B2B marketers to precisely target high-value accounts and engage decision-makers in a high-impact, premium environment. Successful CTV for ABM requires identifying clear use cases across diverse sectors, uploadin...

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  • Master SEO and GEO in the Modern Buyer's Journey

    Master SEO and GEO in the Modern Buyer's Journey

    The modern buyer's journey requires integrating both traditional search engine optimization (SEO) and generative engine optimization (GEO), as AI tools like ChatGPT can summarize information and influence decisions without a user ever clicking a website link. A sustainable strategy focuses on cre...

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