Topic: b2b buying

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  • AI Search: From Volume to Value
    October 3, 2025
    75%

    AI Search: From Volume to Value

    Digital discovery is shifting from high traffic volume to more meaningful engagement, with AI creating fewer but higher-value interactions that occur later in the customer journey and signal stronger purchase intent. AI-powered search is rapidly growing, with large language models becoming a majo...

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  • Supply Chain Intelligence: The Key to Winning Customers
    September 18, 2025
    68%

    Supply Chain Intelligence: The Key to Winning Customers

    Delays in responding to B2B leads can result in lost sales, as half of all deals go to the vendor who responds first, and slow response times frustrate 90% of buyers. The disconnect between marketing promises and operational delivery often stems from isolated systems like marketing platforms and ...

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Related Topics

Digital Transformation (124) Content Strategy (54) Human-AI Collaboration (51) Competitive Advantage (33) supply chain (33) data integration (30) customer experience (30) ai marketing (24)