Topic: Authenticity in Marketing

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  • Empower Your Power Users to Become Creators
    June 14, 2025
    90%

    Empower Your Power Users to Become Creators

    Transforming engaged users into content creators amplifies brand reach and fosters authentic connections, as demonstrated by Katie Parkes' success at Apollo.io and Shopify. YouTube is a powerful content hub, offering unmatched potential for repurposing content and driving engagement through direc...

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  • Why Employee Advocacy and EGC Will Dominate in 2025
    January 20, 2025
    90%

    Why Employee Advocacy and EGC Will Dominate in 2025

    Traditional advertising is facing growing skepticism as consumer attitudes continue to shift in the digital era. Businesses are responding by turning to a more authentic and human approach to connect…

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Related Topics

creator-led b2b marketing (1) community-first marketing (1) Traditional Advertising Skepticism (1) listening users insights (1) Employee Advocacy (1) repurposing content across platforms (1) Employee Generated Content (EGC) (1) Trust in Brands (1)
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