Topic: audience management

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  • Twilio's New Data Tools Boost Marketing Speed and Trust
    October 15, 2025
    86%

    Twilio's New Data Tools Boost Marketing Speed and Trust

    Twilio's new data tools enhance marketer confidence by providing comprehensive visibility and control over customer interactions, enabling faster responses and improved personalization. The platform introduces expanded APIs for automated audience management and profiling, simplifying data handlin...

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  • Maximize Google Ads ROI with Smart Auditing in a Data-Scarce Era
    September 4, 2025
    80%

    Maximize Google Ads ROI with Smart Auditing in a Data-Scarce Era

    Smart auditing is crucial for maximizing ROI in Google Ads, especially to uncover hidden search terms and focus on areas where advertisers still have control. Review search terms for user intent and ad relevance, utilize device and geography targeting for efficiency, and carefully manage auto-app...

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ai automation (56) Marketing Automation (35) performance max (21) customer trust (18) customer engagement (18) privacy compliance (8) cross-team collaboration (7) negative keywords (5)