Topic: audience intelligence
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75 SEO Experts Expose the Truth About GEO Volatility
The SEO industry is experiencing volatility and inconsistent messaging from thought leaders regarding new AI-driven terms like GEO and AIO, despite a continued reliance on proven SEO foundations for visibility. While AI-related terms are gaining traction with positive sentiment, particularly GEO,...
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Google Expands GA Audience Targeting with New Templates
Google Analytics is introducing new audience templates, like **High-Value Purchasers** and **Disengaged Purchasers**, to simplify targeting valuable customer segments and re-engaging lapsed buyers. The platform now integrates **display dynamic remarketing** directly, allowing personalized ads to ...
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Omantel & Publicis Groupe Launch Oman's First AI AdTech Platform
Omantel and Publicis Groupe have launched Oman's first AI-powered AdTech platform, aligning with Oman Vision 2040 to advance the nation's digital economy through a data-driven advertising market. The platform enables real-time campaign execution and measurement for brands, while providing publish...
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