Topic: customer lifecycle
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Google Expands GA Audience Targeting with New Templates
Google Analytics is introducing new audience templates, like **High-Value Purchasers** and **Disengaged Purchasers**, to simplify targeting valuable customer segments and re-engaging lapsed buyers. The platform now integrates **display dynamic remarketing** directly, allowing personalized ads to ...
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5 Essential Email Lifecycle Programs & 1 to Cut Now
Email lifecycle marketing guides customers from sign-up to loyalty through timely communication, with core programs like welcome emails, abandoned cart reminders, and re-engagement efforts being most effective. Welcome emails achieve high conversion rates by offering clear value and next steps, w...
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Digital Marketing Trends 2025-2026: What's Next?
AI is central to marketing's evolution, enhancing automation and personalization while requiring a balance with authentic human engagement. Answer Engine Optimization and interactive content are key for visibility and engagement, moving beyond traditional SEO and generic AI-generated material. Fr...
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