Topic: audience behavior
-
Digital PR & Social Search: The 2026 Discovery Engine
Brand discovery has shifted from relying solely on Google to a multi-platform journey across TikTok, Reddit, YouTube, and AI, requiring a consistent presence at every touchpoint. Social search on platforms like TikTok and Reddit shapes consumer belief and preference through social proof, often be...
Read More » -
The Future of SEO: What to Expect in 2026
SEO has evolved from outdated tactics like keyword stuffing to a more sophisticated discipline that requires understanding user behavior and building trust across diverse platforms and AI environments. Modern SEO success depends on maintaining visibility across multiple discovery paths, including...
Read More » -
Google's Mueller: SEO vs. GEO? Focus on User Behavior
Google's John Mueller emphasizes that user behavior and measurable metrics are more important than labels like SEO or the newer concept of Generative Engine Optimization (GEO). He advises businesses to analyze their data to see which channels their customers actually use, as AI is a permanent par...
Read More » -
YouTube Denies 24-48 Hour Upload Delay Myth
YouTube has clarified that delaying a video's publication for 24 to 48 hours does not boost algorithmic recommendations, as the system relies on audience behavior data that only becomes available once the video is public. The platform emphasizes that scheduling uploads can be useful for coordinat...
Read More » -
Netflix to Release Films in Theaters for 45 Days
Netflix's co-CEO committed to a 45-day theatrical release window for Warner Bros. Discovery films if acquired, directly addressing industry concerns about undermining cinemas. This marks a strategic shift, as Sarandos had previously avoided a concrete timeframe and made remarks that fueled specul...
Read More » -
Marketers Boost Results with Content Strategy Overhaul
Most marketing professionals now see tangible benefits from their content efforts, with 61% of organizations reporting improved performance, driven by the widespread adoption of formal content strategies. The primary driver of success is the ongoing refinement of core content strategy itself, cit...
Read More »