Topic: analytics integration
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Track Pinterest Ads in Google Analytics
Businesses can now integrate Pinterest Ads data into Google Analytics for a unified view of cross-channel campaign performance, though careful setup is needed to avoid data duplication. The import retrieves up to 24 months of historical campaign data from Pinterest, but advertisers must remove an...
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Ooredoo Kuwait Launches Unified Digital Platform with Liferay
Ooredoo Kuwait has launched a unified digital platform using Liferay's technology to modernize customer-facing systems and provide a smoother, integrated experience. The platform consolidates the website, customer portal, and e-commerce into a single framework with a headless CMS for faster conte...
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Google's AI Marketing Advisor for Advertisers Coming to Chrome
Google unveiled Marketing Advisor, an AI assistant for Chrome that provides real-time guidance and automated optimizations for digital marketing workflows, announced at Google Marketing Live 2025. The AI tool integrates seamlessly with Google accounts and campaigns, offering personalized recommen...
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