Topic: digital experience
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Zscaler ZDX Boosts Zero Trust with Enhanced Performance Monitoring
Zscaler's ZDX platform now offers enhanced performance monitoring that reduces issue detection time by 98% and resolution times from days to minutes, strengthening zero trust security and minimizing operational downtime. The platform consolidates device, network, and application data into a singl...
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Ooredoo Kuwait Launches Unified Digital Platform with Liferay
Ooredoo Kuwait has launched a unified digital platform using Liferay's technology to modernize customer-facing systems and provide a smoother, integrated experience. The platform consolidates the website, customer portal, and e-commerce into a single framework with a headless CMS for faster conte...
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Train AI to Respect Your Brand Voice
AI can streamline content creation and improve efficiency, but it requires clear brand voice guidelines and consistent oversight to avoid impersonal or off-brand outputs. Custom AI assistants and DXPs help maintain brand consistency by applying predefined style rules and leveraging persistent mem...
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Adobe Buys Semrush in $1.9 Billion Cash Deal
Adobe is acquiring Semrush for $1.9 billion, integrating its SEO and AI-driven visibility tools into Adobe's Digital Experience portfolio to enhance search marketing capabilities. The acquisition, expected to finalize in the first half of 2026, will undergo regulatory review and aims to address t...
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Ford CEO's $30,000 EV Strategy Amid China Tariffs
Ford is developing a $30,000 universal EV platform to cut costs and broaden market accessibility, targeting multiple vehicle models by 2027 despite engineering and supply chain challenges. The company faces intense competition from Chinese manufacturers like BYD, leading to the creation of an ind...
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Ooredoo Renews as Exclusive Telecom Sponsor for Qatar Boat Show 2025
Ooredoo Qatar is the exclusive telecom sponsor for the Qatar Boat Show 2025, reinforcing its support for events that highlight innovation, luxury, and maritime culture. The company will provide high-speed Wi-Fi across the venue to enhance the digital experience for attendees, exhibitors, and orga...
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Adobe Acquires Semrush in $1.9 Billion Deal
Adobe has acquired Semrush for $1.9 billion, expanding its marketing tools to capitalize on AI-driven search and content discovery growth. The acquisition addresses the shift in consumer habits toward AI platforms, emphasizing the need for brands to optimize for generative AI discoverability. Sem...
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Ford CEO Slams Apple CarPlay Ultra
Ford's CEO expressed hesitation about Apple's CarPlay Ultra, citing concerns over system control and integration boundaries, and will monitor its development before adoption. Ford Pro clients rely on proprietary software for fleet management, and Farley worries that CarPlay Ultra could complicate...
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Firefox's AI Feature Sparks User Backlash
Mozilla is facing significant user backlash for introducing an AI-powered browsing feature in Firefox, with critics arguing it distracts from core browser improvements and reflects a misalignment with user preferences. Despite community demands for easy opt-out options and concerns about AI integ...
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