Topic: utm parameters

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  • Track Pinterest Ads in Google Analytics
    October 7, 2025
    80%

    Track Pinterest Ads in Google Analytics

    Businesses can now integrate Pinterest Ads data into Google Analytics for a unified view of cross-channel campaign performance, though careful setup is needed to avoid data duplication. The import retrieves up to 24 months of historical campaign data from Pinterest, but advertisers must remove an...

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  • Track GA4 Traffic from Perplexity & ChatGPT
    November 4, 2025
    68%

    Track GA4 Traffic from Perplexity & ChatGPT

    AI-powered browsers like Perplexity Comet and ChatGPT Atlas are challenging to track accurately in Google Analytics 4 due to inconsistent referral data, often appearing as referral or direct traffic. These AI browsers can distort advertising budgets and analytics by mimicking human behavior, lead...

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industry standards (1) bot detection (1) Performance Monitoring (1) data integrity (1) analytics integration (1) traffic attribution (1) data accuracy (1) ai browsers (1)