Topic: amazon dsp

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  • Microsoft and Amazon Forge Major Ad Partnership
    October 9, 2025
    93%

    Microsoft and Amazon Forge Major Ad Partnership

    Microsoft is discontinuing its Microsoft Invest DSP and partnering with Amazon DSP as its primary transition partner, effective February 28, 2026, to focus on its core advertising offerings. Advertisers using Microsoft Invest will migrate to Amazon DSP, gaining access to Amazon's audience insight...

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  • Spotify Opens Ad Space to Amazon and Yahoo
    October 2, 2025
    85%

    Spotify Opens Ad Space to Amazon and Yahoo

    Spotify is expanding its advertising reach by partnering with Amazon DSP and Yahoo DSP, enabling brands to programmatically purchase ad space across its extensive user base in multiple international markets. The company is enhancing ad effectiveness in Europe through a collaboration with ID5 for ...

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Related Topics

partnership collaboration (22) customer support (16) first-party data (13) ai advertising (12) international markets (8) tech giants (8) advertising strategy (6) performance capabilities (4)