Topic: agency relationships

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  • Why Brands Are Ditching Agencies for New Strategies
    October 31, 2025
    95%

    Why Brands Are Ditching Agencies for New Strategies

    Companies are increasingly moving marketing functions in-house, primarily driven by cost reduction and the desire for greater control, responsiveness, and alignment with brand values. Brands now demand clear value and measurable ROI from agencies, with dissatisfaction over perceived value becomin...

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  • Unlock SEO Success: The Missing Strategic Review Layer
    November 10, 2025
    65%

    Unlock SEO Success: The Missing Strategic Review Layer

    Many SEO programs lose momentum when routine activities replace strategic thinking, leading to stale tactics and a lack of deeper reflection on performance. Conducting regular strategic reviews helps align SEO efforts with business goals, evaluate successes and failures, and adapt to evolving tre...

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seo strategy (1) seo implementation challenges (1) team collaboration (1) marketing evolution (1) cross-functional seo integration (1) industry trends (1) cost efficiency (1) seo metrics kpis (1)