Topic: agency efficiency
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Google Performance Max Reporting Now Available for MCCs
Google Ads has introduced a new MCC-level Channel Performance report, providing a consolidated view of Performance Max campaign results across all managed accounts for the first time. This centralized dashboard allows agencies to analyze budget allocation and outcomes across channels like Search ...
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Customize Your Google Ads Overview Tab Now
Google Ads now allows advertisers to customize their Overview tab with up to five distinct views, enabling personalized dashboards focused on key performance indicators. This update replaces the previous static layout, offering flexibility to arrange metrics and charts for a more intuitive experi...
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Google Ads Simplifies Scripts: New Documentation Guide
Google Ads has launched a significantly improved documentation guide for its Ads scripts, making building, testing, and customizing automations far more accessible for advertisers and developers. The overhaul restructures the guide into a more logical, user-friendly format with intuitive organiza...
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