Topic: advertising strategy
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Microsoft and Amazon Forge Major Ad Partnership
Microsoft is discontinuing its Microsoft Invest DSP and partnering with Amazon DSP as its primary transition partner, effective February 28, 2026, to focus on its core advertising offerings. Advertisers using Microsoft Invest will migrate to Amazon DSP, gaining access to Amazon's audience insight...
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How K-Pop Fans Fueled the U.S. TikTok Ban
K-pop fan communities and digital activism unexpectedly influenced U.S. political outcomes regarding TikTok's potential ban, with former President Trump proposing a transfer of control to allies instead of a shutdown. TikTok's grassroots origins and user-driven content have challenged power struc...
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AI Startup Friend's $1M Subway Ad Blitz
Friend, a new wearable AI device, is being heavily promoted in the New York City subway system with a marketing campaign costing over one million dollars and featuring thousands of ads. The campaign is described as a major gamble for the startup, aiming to generate buzz despite the CEO acknowledg...
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Boost Brand Awareness When Organic Traffic Stalls
The rise of zero-click search, where users get answers directly from search results, is creating an awareness gap by reducing website traffic and brand attribution opportunities. Marketers must adopt a blended strategy, using paid advertising to guarantee visibility for informational queries and ...
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The Drudge Report: A Timeless Media Powerhouse
The Drudge Report, launched in the mid-1990s, evolved from an email newsletter into a leading news aggregation platform known for its bold headlines and breaking news scoops.
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Google Reportedly Weaves Ads into Third-Party AI Chatbot Conversations
▼ Summary - Google is expanding its AdSense network to include ads in third-party AI chatbot conversations, as reported by Bloomberg.- The initiative uses Google's "AdSense for Search" product, allowing…
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