Topic: advertising spend

Sort by: Relevance | Date
  • Black Friday 2025: Higher Prices, Same Hype
    December 3, 2025
    90%

    Black Friday 2025: Higher Prices, Same Hype

    Digital advertising costs rose significantly during Black Friday 2025, with overall spend increasing by about 17%, while total impressions declined, making visibility more expensive. Despite higher costs, user engagement remained strong, with click-through rates and total clicks increasing, indic...

    Read More »
  • CTV Defined: Why It's Crucial for Performance
    January 15, 2026
    75%

    CTV Defined: Why It's Crucial for Performance

    The core value of Connected TV (CTV) advertising is its combination of traditional TV's premium storytelling environment with digital's precise targeting, but this is threatened by a blurred definition that lumps in unrelated ad formats like static screens or in-game banners. Conflating disparate...

    Read More »

Related Topics

transparency issues (1) industry standards (1) Lead Generation (1) performance marketing (1) Data analysis (1) consumer expectations (1) ppc performance (1) buyer trust (1)