Topic: buyer trust

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  • Win B2B Trust & Buyers in 2026: Your Action Plan
    December 11, 2025
    95%

    Win B2B Trust & Buyers in 2026: Your Action Plan

    B2B purchasing now hinges on early trust, with 85% of decisions made from a shortlist formed on day one, requiring a strategic shift from lead generation to proactive buyer enablement. Modern buyers conduct most of their journey anonymously, reviewing extensive content independently, and are deep...

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  • CTV Defined: Why It's Crucial for Performance
    January 15, 2026
    75%

    CTV Defined: Why It's Crucial for Performance

    The core value of Connected TV (CTV) advertising is its combination of traditional TV's premium storytelling environment with digital's precise targeting, but this is threatened by a blurred definition that lumps in unrelated ad formats like static screens or in-game banners. Conflating disparate...

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Related Topics

transparency issues (1) industry standards (1) consensus building (1) performance marketing (1) brand awareness (1) consumer expectations (1) buyer behavior (1) advertising spend (1)