Topic: buyer behavior
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The Buyer Journey Is Dead: What's Next?
The traditional linear marketing funnel is obsolete, as today's self-directed buyers follow nonlinear journeys, making old campaign models ineffective and creating pressure to do more with less. A significant disconnect exists between marketing and the C-suite, with many executives questioning ma...
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Win B2B Trust & Buyers in 2026: Your Action Plan
B2B purchasing now hinges on early trust, with 85% of decisions made from a shortlist formed on day one, requiring a strategic shift from lead generation to proactive buyer enablement. Modern buyers conduct most of their journey anonymously, reviewing extensive content independently, and are deep...
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Marketers Weigh In: HubSpot's Loop Marketing Playbook Revealed
HubSpot introduces Loop Marketing to adapt to AI-driven changes, as traditional inbound methods decline due to users relying on large language models for instant answers instead of visiting websites. The new framework retains inbound's core principles like educating customers and nurturing relati...
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