Topic: buyer trust

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  • CTV Defined: Why It's Crucial for Performance
    January 15, 2026

    CTV Defined: Why It's Crucial for Performance

    The core value of Connected TV (CTV) advertising is its combination of traditional TV's premium storytelling environment with digital's precise targeting, but this is threatened by a blurred definition that lumps in unrelated ad formats like static screens or in-game banners. Conflating disparate...

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  • Win B2B Trust & Buyers in 2026: Your Action Plan
    December 11, 2025

    Win B2B Trust & Buyers in 2026: Your Action Plan

    B2B purchasing now hinges on early trust, with 85% of decisions made from a shortlist formed on day one, requiring a strategic shift from lead generation to proactive buyer enablement. Modern buyers conduct most of their journey anonymously, reviewing extensive content independently, and are deep...

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Related Topics

transparency issues (1) consensus building (1) industry standards (1) brand awareness (1) performance marketing (1) buyer behavior (1) consumer expectations (1) ai solutions (1)