Topic: advertising platforms
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Google Ad Clicks Soar to 5-Year High Amid 13% Q4 Spend Jump
Google search and shopping advertising saw strong growth in Q4 2025, with a 13% increase in search spend and a 16% rise in shopping ad spend, driven by high click volumes and stable costs. The advertising landscape is being reshaped by AI, which is broadening the search funnel, and by shifting re...
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Boost Your ROAS Like La Maison Simons
La Maison Simons shifted from rigid, category-based ad campaigns to a dynamic, performance-driven segmentation strategy, grouping products by metrics like ROAS and automatically moving them between segments like "Stars" and "Zombies." This approach, coupled with a shortened 14-day data analysis w...
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Shopify's New Product Network Connects Merchant Catalogs
Shopify is launching the Shopify Product Network, a system that surfaces products from one merchant's catalog on another's site to keep shoppers within its ecosystem and create a more interconnected marketplace. The network focuses on contextual merchandising, not traditional advertising, by ...
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Ditch Cost Per Conversion: Measure This Instead
Focusing solely on cost per conversion can limit growth, as the primary goal should be achieving a required volume of conversions, with cost being a secondary consideration. Efficiency metrics can be misleading, similar to an apple orchard where minimizing cost per apple leaves most of the crop u...
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