Topic: contextual relevance
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Shopify's New Product Network Connects Merchant Catalogs
Shopify is launching the Shopify Product Network, a system that surfaces products from one merchant's catalog on another's site to keep shoppers within its ecosystem and create a more interconnected marketplace. The network focuses on contextual merchandising, not traditional advertising, by ...
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Your SEO Playbook for 2026: The New Rules of Search
SEO is fundamentally shifting from keyword-centric tactics to a holistic, user-centric approach, driven by AI search and zero-click results that prioritize providing direct, comprehensive answers. Success now depends on creating deeply relevant, authoritative content that satisfies complex user i...
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How Structured Data Boosts Your AI Snippets and Visibility
Modern search engines use AI to generate answers, making structured data essential for visibility as unoptimized websites risk being overlooked by AI tools. Structured data acts as a reliable scaffold for AI, improving the consistency and accuracy of generated snippets, as shown in experiments wi...
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