Topic: advertising automation
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Google Ads: 25 Years Later - Better or Worse?
Google Ads has evolved from a simple keyword-based system to a sophisticated AI-driven platform, fundamentally transforming digital marketing over 25 years. Key developments include the shift to pay-per-click, the introduction of Quality Score, remarketing, and the integration of AI tools like Pe...
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B2B Performance Max in 2026: What's Changed?
Performance Max has evolved into a viable, though selective, tool for B2B lead generation by 2026, helping to nurture prospects across long sales cycles and reach stakeholders not actively searching. Success requires non-negotiable foundations, including high-quality CRM conversion data, a meanin...
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PMax vs. Standard Shopping: When to Choose Which
Performance Max's automated, broad-reach approach can be detrimental for businesses with complex sales cycles or low conversion volumes, as its algorithm requires substantial data to optimize effectively and may prioritize low-quality traffic. Standard Shopping campaigns offer superior strategic ...
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PPC Updates: Reddit Max, Google Creator & Microsoft Targeting
Reddit launched Max Campaigns, an automated ad system that simplifies campaign management by handling targeting and bidding, though it reduces direct advertiser control and visibility. Google Ads enhanced its Creator Partnerships beta with a search tool for finding influencers and a centralized d...
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PPC Pulse: Nano Banana Pro, Animated Ads & Top Influencers
Google Ads introduced Nano Banana Pro, an AI-powered tool that enhances image generation for advertisers by improving reasoning, text rendering, and brand consistency within campaigns like Performance Max and Demand Gen. Microsoft Ads launched Image Animation to convert static images into videos ...
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Google's Demand Gen: More Shoppable, More Measurable
Google's Demand Gen is evolving into a measurable performance channel that directly challenges paid social platforms, connecting discovery, video, and commerce across its network. New features include shoppable CTV ads for direct purchases from TV screens and Attributed Branded Searches to measur...
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