Topic: advertiser benefits
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Google Ads Now Offers One-Click Google Analytics Linking
Google Ads now proactively recommends linking unlinked Google Analytics accounts directly from the Campaigns page, enabling a one-click setup to simplify integration. This feature appears automatically for eligible accounts in the Recommendations section, allowing advertisers to apply the connect...
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Google Cuts Deceptive Ad Traffic by 40%
Google reduced misleading ad traffic by 40% using AI tools like large language models to improve detection and enforcement. Invalid traffic dropped significantly due to AI-driven analysis, automated filters, and manual reviews, ensuring advertisers no longer pay for fake engagement. The multi-lay...
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Microsoft Ads Introduces Detailed Asset-Level Reviews
Microsoft Ads has updated its policy review system to evaluate individual ad components (headlines, descriptions, images) separately, reducing disruptions while maintaining compliance. The new asset-level review allows ads to stay active if they meet minimum approved asset requirements, preventin...
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