Topic: ad transparency
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Microsoft Ads Now Shows Asset-Level Disapproval Details
Microsoft Ads now uses **asset-level disapprovals**, disabling only the specific non-compliant part of an ad (like an image or headline) instead of the entire ad unit, which helps keep campaigns running and protects ad spend. A new **conversion reporting transparency** metric shows the average ti...
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Microsoft Now Requires Publishers to Use Clarity
Microsoft now requires publishers to use its free Microsoft Clarity analytics tool and enable Consent Mode to receive revenue from paid clicks and impressions. Only ad traffic from pages with Clarity enabled will be billable, directly impacting publisher earnings and aiming to enhance transparenc...
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Google PMax Ads Now Available on Waze
Google has integrated Waze advertising into Performance Max campaigns for store visits, allowing automatic placement of ads on drivers' maps without extra setup. The platform now offers enhanced channel performance reporting, providing visibility into ad placements across Google's ecosystem, incl...
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Ex-Meta Staffers Fight Back Against Scam Ads on Social Media
Former Meta executive Rob Leathern is concerned about the rise of AI-generated scam ads and believes platforms are not investing enough in resources to combat them effectively. Leathern and former Meta VP Rob Goldman founded CollectiveMetrics.org, a nonprofit using data to increase transparency i...
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Google Updates Search Ad Labels for Clarity
Google has updated its search results with a unified "Sponsored results" label and a new option to hide these ads, enhancing user clarity and control without changing ad-serving mechanics. The update groups all text and shopping ads under persistent labels, making the sponsored section distinct a...
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Google Now Lets You Hide Sponsored Search Results
Google is testing a feature that groups all paid search results under a single, collapsible label at the top of the page, allowing users to hide them after scrolling past. This update aims to simplify navigation and give users more control over sponsored content, though ads must be viewed before ...
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FTC Investigates Google, Amazon for Ad Pricing Transparency
The FTC is investigating Google and Amazon for potential lack of transparency in their advertising practices, including ad pricing and terms. These inquiries are part of broader regulatory actions against both companies, building on previous antitrust concerns over their market dominance. The inv...
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Master Google Ads Auction Insights to Beat Your Competitors
The Auction Insights report in Google Ads provides competitive data on impression share, overlap rate, and outranking share, helping you understand how your ads perform against rivals in the same keyword auctions. Key metrics include impression share (percentage of eligible impressions received),...
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