Topic: ad format innovation

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  • Google Adds Vehicle Feeds to Search Campaigns
    March 19, 2026
    80%

    Google Adds Vehicle Feeds to Search Campaigns

    Google now allows automotive advertisers to integrate real-time vehicle inventory directly into standard Search campaigns, creating visual, interactive ads from existing Merchant Center feeds. This feature enhances ad relevance by displaying key details like price and photos in search results, ai...

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  • Should Manufacturers Share in CTV Ad Revenue?
    June 14, 2025
    60%

    Should Manufacturers Share in CTV Ad Revenue?

    The battle over CTV ad revenue is intensifying as device makers and streaming platforms demand a larger share, while publishers resist, questioning their contribution beyond traditional ad breaks. CTV’s layered ecosystem introduces middlemen (device makers, OS providers) who claim revenue shares,...

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Related Topics

search campaigns (1) Implications for Advertisers and Publishers (1) ad engagement (1) ctv ad revenue battle (1) automotive advertising (1) ad revenue sharing demands (1) vehicle feeds (1) -content monetization (1)