Topic: ad eligibility
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Google & Microsoft PPC Updates: Asset Guidance, Ad Scheduling & Negatives
Google emphasizes that providing a wide variety of ad assets is crucial for ad eligibility, enabling the system to create relevant ads for diverse queries and formats. Google updated budget pacing for scheduled campaigns, allowing proactive spending up to the monthly cap within active windows, wh...
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Microsoft AI Search & Shopping Ads: New PPC Strategies
AI is fundamentally changing search monetization, with Google testing Shopping ads in AI Overviews and Microsoft releasing a practical playbook for marketers, shifting focus from keywords to clean data and structured information. Advertisers must adapt to a compressed user journey in AI conversat...
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Apple Expands Ad Slots in App Store Search Results
Apple is expanding App Store advertising by adding multiple ad slots per search, starting in the UK and Japan on March 3rd before a global rollout by month's end. Advertisers cannot control or bid on specific placements, making creative relevance, keyword strategy, and conversion tracking more cr...
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Google AI Max: Exact Match No Longer Blocks Broad Match
Google has clarified that ads cannot appear both above/below and within an AI Overview in the same auction; they are placed in one location or the other. Only broad match keywords or keywordless targeting are eligible for ad placement within AI Overviews, while exact and phrase match types are no...
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YouTube Reinstates Banned Channels: Advertiser Impact Explained
YouTube is reinstating channels previously banned under old COVID-19 and election rules, marking a major shift in moderation toward free expression. Reinstated channels can monetize content again, expanding ad inventory but raising brand-safety concerns for advertisers. The policy change allows s...
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