Topic: ad copy
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Consolidate Legacy SKAGs: Why & How to Upgrade
The outdated single keyword ad group (SKAG) structure is no longer effective, as Google's automation now rewards consolidated, data-rich ad groups for better performance and efficiency. Marketers should shift focus to strategic areas like enhanced conversions, offline conversion tracking, and int...
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AI vs. Ads: The Fight for Ranking Supremacy
Google's AI Overviews are pushing paid and organic search results down, with ads losing visibility to the AI summary roughly 25% of the time, threatening click-through rates and revenue. The impact varies significantly by industry, with Healthcare ads appearing below AI Overviews nearly 65% of th...
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Master Google Ads Auction Insights to Beat Your Competitors
The Auction Insights report in Google Ads provides competitive data on impression share, overlap rate, and outranking share, helping you understand how your ads perform against rivals in the same keyword auctions. Key metrics include impression share (percentage of eligible impressions received),...
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