Topic: brand protection
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Protect Your Brand to Grow in the AI Search Era
The digital search environment is evolving with AI, creating both opportunities and significant risks for businesses, including threats from competitors and malicious actors that can divert traffic and deplete advertising funds. Ad hijacking by fraudulent affiliates poses a major threat by mimick...
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AI's Hidden Threat: Directed Bias Attacks on Brands
AI systems shape brand perception but lack truth discernment, potentially amplifying biased or false information and causing reputational harm. Malicious actors can intentionally poison AI data through tactics like directed bias attacks, semantic misdirection, and prompt manipulation to spread mi...
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Character.AI Pulls Disney Characters After Legal Threat
Character.AI has removed numerous Disney-owned characters after receiving a cease-and-desist letter from Disney, which accused the platform of copyright infringement and misuse of intellectual property. Disney expressed concerns over the unpredictable and harmful interactions on the platform, cit...
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Build Trust in AI to Fuel Your Growth
Trust in AI is essential for sustainable business growth, requiring clear accountability frameworks to maintain customer confidence and competitive advantage as AI systems become deeply integrated. Accountability serves as a key differentiator, relying on governance policies, ethical principles, ...
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2025 Black Friday: Your Ultimate Affiliate PPC Compliance Guide
Black Friday drives high consumer spending and intense affiliate competition but introduces significant financial risks like coupon fraud and unauthorized brand bidding. Coupon fraud and brand bidding during peak shopping events drain advertising budgets, distort analytics, and increase customer ...
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